© Directory of Social Change. Charity no 800517
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| Thursday 28 & Friday 29 June 2012, Hotel Russell, Russell Square, LondonAbout us | Contact us | |
The 2012 Sessions will be updated in January 2012. To provide an overview of the various types of sessions we offer and timings for both days, please take a look at the sessions below from 2011.
| Board and Governance | Fundraising: Seeking and Making Money | Lobbying for Social Change | Essentials of People and Project Management |
Managing Yourself and Staff | Charity Writing and Marketing | Top Tips from Real Life Case Studies |
Legal Eyes | ||
| 09.30 - 10.30 | Chief Executives and Chairs - A Partnership made in Heaven! ABG1 Getting this relationship right is an art as much as a science. Come along and learn how to support and nurture this crucial relationship in your charity to maximise its potential impact.
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Why Are Proposals So Boring? AFS1 Assessing charity proposals has become like marking exam papers. When one hits the desk which exudes passion and fire and eschews jargon, it is a welcome change, and an energising task. Put the passion back into your proposals, and cheer up the assessors who read it! |
Events Fundraising AMM1 A fast paced interactive session looking at planning, objectives and outcomes for events, ROI, promotion and celebrities.
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Campaigning & Lobbying Tips ACL1 This seminar will help develop participants’ practical skills and provide a number of easy-to-apply tips and tools to be used when planning and delivering lobbying and campaign activities. |
Adopting a Coaching Style of Management NEW APM1 What is the difference between managing and coaching? Is it all just ‘fluffy nonsense’ or can a coaching approach really enhance performance? Come and find out how to apply some aspects of coaching and a coaching model to support your staff and really enhance their workplace performance. |
All About Me AMY1 Yes, that's right, an hour dedicated to you! Personal development is key to success in your current job and your future career progression and it is so much more than just going on a course! Come and get some tips on how to approach, record and make time for your own personal development. |
Writing for the Web ACW1 We’ll cover everything from audiences and key messaging for the web and rules for good web writing to writing for search engines and making your pages sticky. Everything you need to make your website sparkle with a comprehensive trot through the principles of good writing for websites, and the basics of writing to improve search engine optimisation. |
Duties of a Company Secretary ALE1 This session looks at the changing role of the Company Secretary in the light of the Companies Act 2006 and provides an overview of the obligations of the Company Secretary.
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| 11.00 - 12.00 | Cutting Edge Developments in Governance and Management
ABG2 A summary of hot topics in governance and management including: generative governance; board member performance assessment; authentic leadership; managing for outcomes; and a chance to assess their relevance to your organisation.
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Community Fundraising – Top Tips AFS2 The sky is literally the limit. Engage the energy and creativity of your staff and volunteers to raise income from your local community. Keep it legal, use best practice and make it fun for everyone. |
Don't Panic - A Structured Approach to Dealing with Loss of Income AMM2 Learn how to deal with cuts in existing revenue streams, loss of income or a rapidly changing environment. Recognise and take the necessary steps to move the organisation forward and emerge stronger, more effective and more successful.
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Press and Media Support ACL2 A whistle-stop tour of a dozen great ways to increase and improve your charity’s media coverage today. Practical tips that you can put into practice right away. This session is informative and useful, as well as fun and inspiring. |
Action Learning Sets APM2 As a method for staff learning and development, Action Learning Sets provide a great opportunity for staff to develop their practice and create sustained behavioural change. This session will introduce ALS and share ideas for using this technique as a low-cost intervention for building staff confidence and skills. |
Emotional Intelligence AMY2 Success at work is not just dependent on your practical and technical skills but also your ability to get on with others. Emotional Intelligence is the ability to communicate your emotions effectively and appropriately, enabling you and others to achieve the outcomes you both need and want from any situation, be it at work or socially. |
Enewsletters ACW2 What makes a charity e-newsletter successful? It’s all about getting the right people signed up, writing copy that gets people opening, taking actions, building a relationship and monitoring results. We’ll show you how to do it all, with concrete examples, exercises, as well as practical advice on what software to use, how much it costs and how you can save money and time by getting it right. |
Perspectives on Change ACS2 How do charities adapt? What are the enablers and inhibitors of change? And what happens when the charity that needs changing is more than a hundred years old? Get an inside look at the lessons learned from Managing Director of London Youth and their change programme. |
ALE2 Charity trustees are ultimately responsible for everything that the charity does. New and existing trustees need to be aware of the duties they have and how best to meet their responsibilities. Develop an understanding of the role and duties of trustees and explore practical ways of establishing an effective and efficient Board.
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| 12.30 - 13.30 | Refreshing and Recruiting Board Members ABG3 Getting the right people onto your Board is crucial for your organisation. Keeping the Board refreshed and engaged is just as important. Get practical help and advice from an experienced Trustee and ex-Chair. |
Hooking Interest from Companies AFS3 When times, and profits, are tough, how do you persuade companies to support what you do? Learn how to grab their interest, harness their enthusiasm, and bring success to both sides of the deal. |
Ready for Bid Writing AMM3 Make sure you have everything to enable you to write winning bids. What skills? How much time? What information? What makes you stand out? An introduction to bid writing for 'first-timers' and practical exercises to improve your bid writing effectiveness for 'old-hands'.
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Campaigning Strategy & Planning ACL3 This session will build your knowledge of the theory and practice of campaigning. Learn how to communicate key objectives through a strategic approach, the importance of audience analysis, campaign framing & messaging, and how to measure success. |
Showing you Make a Difference APM3 At the heart of managing projects is the question “have we made a difference and enabled people to make changes and live resourcefully?” Funders require evidence of impact. This lively session identifies key skills for measuring outcomes using effective and time efficient methods.
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NLP Communication NEW AMY3 NLP provides a range of tools and techniques for improving communication. This interactive session will give an introduction to some of the principles that will springboard you into finding out more about how communication can be maximised for you and your organisation. |
Using Story Telling to Develop People and Organisations
ACW3 Stories are our way of making sense of things, delivering a message or having fun. Stories can open doors, effect change, and engage individuals. Learn the benefits of using stories to develop organisations and people. |
Earned Income Venture - an Alternative to Traditional Fundraising ACS3 Learn how charities can generate substantial funds through the development of ‘earned income ventures’ without a large initial investment. You will look at a step-by-step guide to how your organisation can establish its own business enterprise and case studies including how one Australian charity generates more than half a million pounds.
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Charities and Trading ALE3 This session will help you to understand how to manage the risks of trading, when you do and don’t need a trading subsidiary, and provide you with ideas on negotiating effective contracts.
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| Lunch 13.30 - 14.30 | |||||||||
| 14.30 - 15.30 | Building your Senior Management Team ABG4 You can't do it alone. If you want your organisation to succeed you need your senior team on-side. This session will look at how to create a unified SMT, reduce silo-thinking and help you to achieve your organisation's goals.
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What Is the Best Sustainable Income? AFS4 Are you interested in tapping into one of the hundreds of pots of £177 billion? This session will show you how to tap into the trading market and these funds. Learn how to create competitive products and services that will be your most sustainable and empowering form of fundraising that is also the fastest growing market in the UK. |
Fundraising from Individuals - Getting it Right from the Start AMM4 Large, wealthy and national charities are not the only ones who can raise money from individual donors. In this interactive session you will learn how to use the riches of your own charity to start creating a database of supporters. |
Getting Heard, Energising Support ACL4 Hear why campaigners need to know how to promote their issue simply & cheaply, while competing with the bigger budgets all around them.
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Motivating Yourself and Others AMY4 This fun, interactive session will help you explore techniques for boosting your personal motivation and help you consider how you can get the best from yourself and others. |
Great Writing Made Simple ACW4 Learn how to make your charity copy sing, and achieve concrete results. Whether it’s for news, features, websites, reports, newsletters or magazines, if you’ve ever stared at a blank sheet of paper wondering what to write, this workshop is for you. |
An Example of a Wonderful Campaign NEW ACS4 Participants will be presented with a case study of a successful issue-based campaign - and with an example of a less successful campaign. By comparing and contrasting the two campaigns participants will discover what makes a successful campaign. |
Risk Management ALE4 Identification and management of risk is increasingly important for charities - this session will seek to identify real risks and assist in identifying processes to manage and reduce risk. |
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| 16.00 - 17.00 | Personalities Matter? Being a Better Trustee
ABG5 Want to go down in history as being the perfect trustee? This session will help you to understand the distinction between executive and governance and how to participate effectively as a Board member.
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Major Donor Fundraising AFS5 This session will focus on how you can start a major donor programme in your organisation. How you go about finding potential major donors, trade secrets for making the ask and how to look after your donors once you’ve got them on board. |
How Social Media can Help Achieve your Goals AMM5 Why should I care about social media? With 18 million Facebook users in the UK, 54% are over 35 years old. The Silver Surfers are the fastest growing population on social media who will not only visit your website 9 times more than average but also have a far greater spending capacity. Come and learn the benefits of tapping into the internet market. |
Ten Golden Rules for Influencing Policy Makers ACL5 This session will focus on the essential secrets of success with policy makers in an ever changing environment. It will increase participants’ confidence in getting to the right people, building bridges to their agendas, getting involvement and working collaboratively. |
Practical Project Management APM5 You have agreement to go ahead with your project, now you have to manage it to be a success! This session provides ideas and tips on what to do, especially in the early stages to ensure your project runs as smoothly as possible and you aren't left tearing you hair out! |
Super Self-Esteem and Assertiveness NEW AMY5 Do you want to be the best you can be? This practical and fun session looks at simple ways we can develop our self-esteem and how we can come across more confidently. How to become a champion and boost your personal image! |
Marketing on Limited Budgets ACW5 Taking you through tried and tested, but low cost techniques that direct mail companies and advertisers use on us every day, and how to apply them to your charity. Become more effective at getting people to do what you want them to do. |
Think Differently when Income Streams Stagger NEW ACS5 Cuts, job losses, and instability are a difficult trio for fundraisers, when the confidence of their donors is shaken. Find out how to reinvent the old, spiced with the new, and encourage renewed commitment.
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Understanding your Memorandum and Articles of Association and Improving your Governance ALE5 This session will explain the main provisions of your memorandum and articles of association, consider why and how to make changes and looks at how to improve your governance.
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